Concept: “Got your pasta sauce covered - Check! Sweetness in your salad - Check! Rushing to the next meeting and craving something fresh to munch on - Check! Introducing Mucci's latest creation: "That's a-ROMA, baby" Baby Roma Tomatoes. Bursting with bold red color, intense flavor, and a fragrant aroma, these tomatoes are perfect for salads, pastas, or snacking on the go. They're the newest addition to Mucci Farms' impressive lineup of top-quality products.”

Define: Given the new Baby Roma Tomatoes as a focus, design a conceptual product that would be a fit within the existing produce lineup

Analyze: Something bold, complimentary to the beautiful red colour of a Roma.

Strategize: The assets needed to match their current brands include packaging design, print, marketing material and finally the delivery truck. Additonally - include sustainable option for packaging.

Actualize: “That’s a-ROMA baby”