MER DES DIEUX

Lookbook Design - Print & Digital, Publishing

MDD stands as a ready-to-wear brand rooted in Toronto, helmed by designers Pierre Bimwala and Andrew Nyarko. Their design ethos intertwines a commitment to environmental sustainability with a celebration of their African heritage, resulting in creations that eloquently narrate tales of love and reverence for both their ancestry and the planet.

Defining their latest collection is a lookbook set to launch in collaboration with Soho House & Mitsu.

Analyzing their approach unveils an incredible process, indicative of true artists driven by a purpose to honor their craft.

Strategizing involves infusing the book with handmade details, offering users a complete sensory journey through the collection and allowing the written narrative to guide them through its evolution.

Actualizing this vision results in the creation of the book itself.